Active and Passive Voice in SEO: How to Choose the Right Form?

🖋️ Do you know how sentence construction affects your site's search engine visibility? 📈 The active and passive side in SEO is not just a writing style - it's a strategy that affects engagement and indexing. 🔍 Discover how proper use of these sentence forms can improve readability and attract more users! ✅ Read our article and learn practical examples of using the active and passive sides.

Bartosz Swinitsky

@swinicki.w.net

What is the active and passive side in SEO?

Active side and passive in SEO refers to the construction of sentences in on-page texts.
The active side is sentences in which the subject performs an action, such as "The company creates websites."
The passive side refers to sentences in which the subject is the recipient of the action, e.g., "Websites are created by the company."
Both types of sentences have applications in SEO, but they serve different functions.

Why do we use the active and passive side in SEO?

An SEO active site is more dynamic, so it often encourages users to take action, thereby improving engagement.
The passive side allows you to focus your attention on the effect of the action rather than the performer.
Choosing the right form can improve readability and audience engagement.
Using the passive side in excess can reduce the quality of content.
Diversifying the form of sentences has a positive effect on the readability and perception of content by users.

What gives the use of the active and passive sides?

The active and passive sides in SEO improve the structure of the content and facilitate the reception of the message.
The use of the active side increases the dynamics of the message and improves the click-through rate.
The passive side helps emphasize the importance of an action or product, especially in technical descriptions.
Both forms support better indexing of content by search engine algorithms.

Examples of using the active and passive sides in SEO

Example 1: Active side

"Our company designs modern websites tailored to the needs of clients."
Such a description encourages cooperation and inspires confidence.

Example 2: Passive side

"Modern websites are designed according to the needs of users."
Such a message focuses on the end result of the action.

Summary

The active and passive sides of SEO play an important role in content optimization.
By choosing the right form, you increase user engagement and improve your site's visibility in search engines.
Remember to adapt your writing style to the purpose of your content and the needs of your audience.